Social advertising campaign will reach One Million Young People
The Best for Britain campaign, spearheaded by Gina Miller is launching a new drive to sign up young people to vote in next month’s general election in partnership with Bite the Ballot, My Life My Say and Citizens UK. Over a million young people are not signed up to vote.
To launch the drive, Youtubers Taha Khan, Jazza John and Leena Normington will release interviews with Gina Miller and Eloise Todd, CEO of Best for Britain on the plan to energise thousands more young people a actively participate in having a say in their future.
The combined efforts of all the organisations involved and their partners will be the biggest voter registration drive during this 2017 general election campaign.
Best for Britain have granted £55,000 of the £375,000 raised via crowdfunding to the three organisations for activities and events. This money will specifically aid the organisations in their campaign initiatives in the run-up to the deadline for voter registration on May 22.
YouGov polling from last week demonstrates that there is a gulf of opinion between younger and older voters on issues like taxation, education and immigration. These are key issues for the future of Britain’s young people, but those under 25 are the least likely to vote. The grants will support a-political online advertising, social content and on the ground events across the UK to showcase to young people the importance of registering to vote and participating in the democratic process. The social media adverts will be highly targeted and will reach over one million young people. Best for Britain aims to urge young voters to register and to get out to vote on election day.
Gina Miller, of Best for Britain said: “This election cannot be just about the older generation. Everyone in Britain must ensure that their vote and voices are heard. Young people must take this chance to shape their future, and not allow their choices to be written off. At Best for Britain we are aiming to give young people the information, platform, and communities to have their say and exchange ideas about how politics can relate to them and do things differently .”
Amy Longland, Partnerships & Programmes Lead at My Life My Say said: “Over a million young citizens are still missing from the electoral register. Youth voter registration is incredibly important, as young people turning out to vote is fundamental in breaking the cycle of under-representation. We believe that young citizens aren’t apathetic, they are simply disillusioned by a politics that doesn’t work for them.
In this General Election, it is more important now than ever that they mobilise, turn up and demand a say in their future. That’s why we’ve organised National Conversation Week 15th-22nd May, a series of non-partisan ‘Café’ sessions in Starbucks across the UK that create a safe space for young people to discuss current affairs, engage with their peers and be inspired to register and vote.”
Josh Dell, Communications and Advocacy for Bite The Ballot said: “Young voices must be heard at this general election. All evidence shows that political parties time and time again have focussed their outreach on the ‘grey vote’ at elections, as they know these are the ones that are most likely to turn out at the polls.
Bite The Ballot are asking young citizens to ‘start something’ at the 2017 general election and come out in numbers that have not been seen for decades in order to ensure that their concerns are ones that future governments make their priority.
Through the support of campaign groups like Best For Britain, we are able to enhance the voter registration efforts at the heart of the #TurnUp campaign, which we are coordinating with a coalition of partners from the tech, business, and charity sectors up until June 8.”
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